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Archive for the ‘New Product Prototype’ Category

New product development should be the vital component for product policy and management for those, who want to continue to exist in today’s competitive world. It is the time of need, to launch new products timely because of changing demands and the customer needs to follow new trends, which are prevailing in the society. The key to success and sustainability is the company’s innovative approach towards new product development.

New product development is not an easy process. Most of the companies use a structured and well-highly organized approach for new product development. It needs an incredible amount of time and research. First off, the idea is generated based on the needs of the customers. The idea then gets transformed into concept, then it is tested to evaluate the characteristics of the product along with feasibility, target market and production cost. After this sale, the most important step is based on the customers’ feedback. Customer needs are more important than the quality of the product. After this step, profitability evaluation is done and then prototype of the product is made. It is then market tested and changes are made accordingly.

Now after this process, this prototype is converted to benchmark for an end product and production gets started based on the final study of logistics, operations and resource needs etc. Marketing activities, advertisement, promotions etc are the next step to promote the sale of the final product. Research is the key element in the new product development process.

The use of plastic bottles expanded over time and now they are used in health, beauty aids and food containers along with household products for safer, lighter and easy to handle features. Plastic bottle designs are versatile. Before deciding about the plastic bottle design, there are many things to consider such as product end user, bottle hold, options of molding and filling, and other packing considerations. Innovative and attractive, plastic bottle design help in the promotion of products.

Along with good plastic bottle design, structural branding design is also essential to give the product memorable brand identity.

Branding is a perception, when money is spent on building the perception of the individual, for that particular brand it is called strengthening the brand. Structural Branding Design is also important to make the brand strong enough to impact the individual’s purchase behavior, which is called brand trust.

Designers do Structural Branding Design to strengthen brands and generate the shortcuts between brand essentials and individuals’ perceptions. Structural branding design helps create designs that focus on making certain that users accomplish goals, which have long term effect on brand strength. Successful companies earning high profits, spend a lot on structural branding design to strengthen brand perception.

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Launching a new product is the need of the hour of companies if they want to survive in today’s competition. The need of a new product arises out of the changing needs of the consumer as well as new trends prevailing in the society. A company which develops a new product is the one following a path of innovation – the key to success and sustainability.

New product development is a mammoth task in itself and may not be as easy as it seems. It involves a lot of expertise and a detailed study if you really want your product to be accepted by the consumer. New product development involves engineering as well as marketing expertise.

Product relevance is the key

New Product development arises from an idea generated based on the user’s need. An idea needs to be transformed into a concept and has to be tested to evaluate the product characteristics, production cost, target market, feasibility etc. Once this is done, it is importance to forecast the sales based on the customer feedback. A product can be the best in the market but may not necessarily sell if the customer does not need it. Also it is important at this stage to evaluate the profitability. Once the above are done, a prototype should be created and market tested. After a series of iterations, the prototype will be transformed into a benchmark for the end product. Now the production can begin based on the final study of operations, logistics, resource requirements etc. Production will be followed by Marketing activities of distribution, advertisement, promotions etc. Easy as it sounds, the process is actually very difficult especially if you have not done your research properly.

Research is the key

New Product Development is a process which is more research oriented than business oriented. A business oriented approach alone may prove lethal as you are focused only at your profits. But a research oriented approach is holistic; is a systemic way of doing things where in you see a bigger picture. So, many companies prefer having a separate Research & Development team to do this job for them. This happens with the behemoth companies who can afford to wait and spend millions. But for companies which are comparatively smaller in terms of revenues, it is advisable to outsource a process to some consulting firms. If you have an idea in place, you can approach such companies which can handle the process and help you decide if you really want to go ahead or not. The advantage of outsourcing the task is that you are not required to permanently hire highly skilled resources as they may increase your overall cost. Outsourcing the new product development to some expert firm will help you focus on your core operations so that they are not affected at the same time saving millions of dollars. One of the companies offering new product development consulting services in Australia is Design Industry. This company has a variety of services available, right from Idea generation to actual product design, outsourced production as well as marketing analysis. For more info visit www.design-industry.com.au.