Rapid Prototype Blog

Posts Tagged ‘Marketing’

Counterfeit tickets are an inevitable truth in today’s high-tech world, and businesses of every size are looking for effective ways to protect their revenue. Lenticular technology has been commonly used for advertisement flyers, business cards and giveaways, but rarely combined with wristbands, surprisingly. Only a handful of companies are successfully producing these anti-counterfeit wristbands as a non-transferable admission solution.

Lenticular wristbands have incredible animation abilities including flip (switching from one image to another), motion (splitting a video clip into many images to give the illusion of movement) and zoom (continually increasing the image size, so it appears to be getting closer). Combined with the fact that lenticular wristbands are virtually impossible to copy, makes them a very valuable concept to implement in small – large venues, arenas, sports complexes, and event sites. Not only are 3D images proven to increase customer view rate dramatically, but depending on the lenticular effect, you have the ability to double and triple your advertising space simply by flipping multiple images within one ad.

As if that weren’t enough to convince you, some wristband companies even produce these wristbands with additional security devices like Taggants, which can only be verified upon event admission by handheld scanners supplied by the wristband manufacturer.

No matter what size the venue, 3D Lenticular wristbands make sense. The fact that such a highly effective tool used for security, is also an “in your face” advertising platform just makes the wristband concept that much more powerful. And in a day where even the most honest person would do anything to save a buck, these high-security measures are inevitable for corporate profit protection.

STAND OUT FROM THE CROWD
INNOVATIVE LENTICULAR ADVERTISING SOLUTIONS THAT WILL ADD “WOW” TO YOUR CAMPAIGNS AND EVENTS

Advertising and Marketing companies are always looking for the most in-your-face way to promote their business, products and services. So what is the best solution to efficiently spend promotional budgets, and still run an effective campaign? Companies across North America are recognizing the need for inexpensive and eye-catching marketing tools. Technologies like iXtreme 3D Lenticular printing has proven to be so successful for wristband companies that use it, that these same companies are now offering the innovative printing technique in fresh varieties, including business cards and movie posters. Lenticular card advertising has had incredible success thus far, and is rapidly growing with increased recognition from sports arenas, global concert tours, advertising companies and marketing departments for companies of every business type.

Lenticular cards are one of the most affordable, and effective types of printing in the industry, and have been a popular choice for business cards, lanyard inserts, postcard advertisements, posters and display signs. Some manufacturers even have in-house graphics departments who design custom artwork to make promotional content “pop” with great effects like “flipping” images, 3D animation and motion effects (check out their website for examples). However, it is critical that when choosing a Lenticular provider, the chosen manufacturer has proof that they only produce products with materials that meet all FDA and CPSIA requirements (a large problem recently for offshore companies looking to provide similar products to North America).

3D (lenticular) animation not only increases customer view rates dramatically while they flip back and forth, staring at the advertisement, but it also makes these 3D marketing tools unforgettable. Lenticular business cards won’t get lost in a pile of recent contacts, and the 3D animated poster competing with other ads at a sports complex will be the one remembered in a crowd. The fact that 3 times the advertising space (flipping between 3 images) is available for the same space as a basic two-dimensional poster, simply makes this promotional tool a superstar and winner for campaigns and events.

Why didn’t I buy one when I had the chance?
Video Rating: 0 / 5

The digital age has spread around the world. More and more people are turning away from printed media like marketing print postcards and going digital with online advertising. With its cheaper costs, and interactive content, this kind of advertising has probably a long life ahead of it. But this does not mean postcard printing is dead. In fact this is an opportunity to innovate your view on postcard printing.

Since interactivity is the buzz nowadays, you can apply it to a lot of marketing strategies. So why not try it on print postcards? Discover the concept of the interactive postcard. They are basically postcards that require people to respond to them in some way. This makes postcard printing interesting; making people pay more attention on the design. Also, since it encourages people to “participate” in the design or customize it in some way people will not find it boring. They may even want to send more of these kinds of postcards.

So as you can see, this new kind of postcard printing strategy is a good way to change your direction in terms of postcard making or marketing. If you are interested in this promising idea then read on. We have a few examples of typical interactive postcards below, that you may find inspiration from.

The puzzle postcard One of the first interactive postcards that appeared on the market was the puzzle postcards. These were print postcards that have some kind of puzzle or problem that you needed to solve. In most cases, it was just a neat and trivial puzzle or problem like a crossword, or those “find the object or person” games. Others had mental problems and puzzles like “Sudoku”, the Japanese number puzzle. It did not take long for people to innovate and try out a few special puzzles. One of the best examples was a simple crossword that when completed, spelled out the postcard’s special greeting in one line. This gave the receiver of the print postcard a special thrill in finally answering the solution.

With that kind of interactivity, the puzzle postcards were far from boring. Added with some creative advertising phrases and images, it became a nice platform for marketing with an interactive touch. It provided more exposure that a normal postcard and it had “replay” value as people showed the postcard to others.

Holographic or 3D postcards Another kind of interactive postcard are the holographic or 3D postcards. These kinds of postcard printing can be a bit more expensive to produce, but they do have a very eye catching property. These cards are printed with holograms that capture a 3D object within the design. A variation of this form is the puzzle 3d postcard. This kind had those “3d” puzzles where you had to look for the object or image in 3D within a seemingly abstract design. These designs of course causes people to look at the postcard design more closely as they move the postcard from left to right, trying to see the object in 3D. Along with some helpful marketing phrases and images, it is again a good platform for marketing using postcards.

So are you inspired to make interactive postcards? They are a promising medium to print for marketing. Explore the limits of your imagination and maybe you can think of another kind of interactive postcard that will promise you exposure in your target market.

For comments and inquiries about the article visit: Print Postcards

I’ve patented 2 on my own but ran out of money before marketing and perfecting final design. I don’t want to go through any ‘invention to market’ businesses you here about on radio/tv.